Green Building, Sustainability, Water Management

It’s Time to Rebrand: ‘Natural Gas’ just Ain’t Natural Anymore

I don’t know who came up with the name Natural Gas, but from a PR perspective, the branding team knocked it out of the park. To me, the words ‘oil’ and ‘coal’ conjure thoughts of dirty, smelly and polluting things: grizzled blue-collar guys torquing huge wrenches while black gooey muck sloshes out of the ground. It’s billowing smoke…