Green Building, Sustainability, Water Management

It’s Time to Rebrand: ‘Natural Gas’ just Ain’t Natural Anymore

I don’t know who came up with the name Natural Gas, but from a PR perspective, the branding team knocked it out of the park. To me, the words ‘oil’ and ‘coal’ conjure thoughts of dirty, smelly and polluting things: grizzled blue-collar guys torquing huge wrenches while black gooey muck sloshes out of the ground. It’s billowing smoke…


The Problem With Packaging

One night before a work shift I rushed to a grocery store and bought a basket full of assorted snacks and quick meals. One thing I grabbed was this: A typical frozen dinner, Healthy Choice Gourmet Steamers. I’m sorry to single you out Healthy Choice as you’re not the only culprit but you make a…

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