It’s quite common for a company to have some sort of mission statement or motto. From a business perspective, if you don’t state what service you want to provide, your core values and your intended purpose, it’s easy to lose your way and get pulled in different directions.
For example, Patagonia (a popular outdoor clothing brand and rated 2nd most ethical company in the world) has the following mission statement: “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
By looking at this statement, any Patagonia employee can make a business decision by asking, ‘is it aligned with our mission?’ ‘Would producing clothes at this factory create more pollution than necessary?’ It keeps the company grounded and on their intended path.
For another example, here’s Trader Joe’s mission statement: “The mission of Trader Joe’s is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit.”
What about us? Do we as individuals get lost without a mission statement or a mantra to follow? Have we really put deep thought into what our core values and intended goals are for our lives? I see exceptional value in writing ourselves a life mantra that we can refer to if we feel as if we’ve forgotten what we stand for and what we want to achieve in our lives.
So I made some bullet points of what I thought it meant to be me, then I put it together into a statement. Here’s mine (to myself):
You’ve been blessed with an amazing life, so give back generously and spread happiness to friends, family and strangers. You know you’re on the right track regardless as long as you stick to your beliefs, gut feelings, and dreams. You’re going to make mistakes and that’s okay! Don’t waste precious time worrying about regrets, or the past and future, and don’t waste energy on trying to prove yourself to others. You only have one life to live, so live it with intention and purpose.
What would your mantra be?