Finance, Minimalism

Don’t Get Swindled by the Psychology of Shopping

“When consumers feel like they’re missing out, they buy just to avoid being the loser. That’s loss aversion at its finest: When an individual scrambles to buy an item simply because he or she doesn’t want to be left without.” – What just happened? At 8:00am I entered a long lineup outside the Vancouver Conference…

Green Building, Sustainability, Water Management

It’s Time to Rebrand: ‘Natural Gas’ just Ain’t Natural Anymore

I don’t know who came up with the name Natural Gas, but from a PR perspective, the branding team knocked it out of the park. To me, the words ‘oil’ and ‘coal’ conjure thoughts of dirty, smelly and polluting things: grizzled blue-collar guys torquing huge wrenches while black gooey muck sloshes out of the ground. It’s billowing smoke…

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